Reporting Highlights

Long form deep dives into niche internet communities and online figures

What is AI-induced psychosis?

Armed with her camera phone and her glasses, Kendra started filming TikToks with a mission: to callout the psychiatrist that she believed had wronged her. Standing in front of her fridge, staring directly into the camera lens of the phone held in her hands, she began to record video after video, interacting with her followers’ questions in real time. This went on for days.  Kendra posted religiously. Her marathons would stretch on for so long that they could be used to track the time. Her first...

Mold, Mold Everywhere

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Every night for the past three years, Brittney Gaskin diligently turned the couches in her living room into beds for herself, her son and daughter, and her husband. She ran air purifiers almost constantly and regularly fogged her San Marcos, Texas, home with a solution of hypochlorous acid to sanitize the air. As much as possible, she kept her children outside, often jum...

The Anonymous YouTubers Street-Racing Through New York

The first time that MBox ever went speeding around Times Square in New York City, he didn’t know it was going to change his life.He had slipped into the car of his friend, a driver known online as Squeeze or Squeeze.benz, who MBox says was 21 years old—and set off for a drive in the early hours of the morning. The duo was armed with nothing but a camera, Squeeze’s BMW, and the shared desire to “go viral.”The video they ended up filming that night shows them running red lights, narrowly avoiding...

For God, for country, for rain

It's 9:30 a.m., and Augustus Doricko, the mulleted 24-year-old founder of the cloud-seeding company Rainmaker, is clutching a coffee. He and his colleagues spent the prior evening hopping from one Las Vegas hot spot to the next, gorging on "monstrously large" steaks and smoking cigars. They tried to end the night at Bruno Mars' jazz club, The Pinky Ring, but fled due to some sort of metaphysical disturbance."The vibe was off," Doricko said. "What you'll come to find, should we get to be friends...

The teens making friends with AI chatbots

Aaron is one of millions of young people, many of whom are teenagers, who make up the bulk of Character.AI’s user base. More than a million of them gather regularly online on platforms like Reddit to discuss their interactions with the chatbots, where competitions over who has racked up the most screen time are just as popular as posts about hating reality, finding it easier to speak to bots than to speak to real people, and even preferring chatbots over other human beings. Some users say they’v

Can This Viral TikTok Device Let You ‘Talk’ to Your Dog?

It’s hard to flip through animal videos on social media without coming across the hexagonal buttons made by FluentPet, a start-up determined to help animals talk to humans. The company’s patented product allows animals to “talk” by pressing individual buttons, each of which produces the sound of a single word or phrase, like “play” or “outside.”

The result, at least in the context of TikTok and Instagram, has been an endless stream of videos in which animals string together several words in a s

A Geography Game Has Its First Superstar. Can It Survive Its First Player Revolt?

The final round of GeoGuessr’s World Cup qualifiers was a tense watch for fans of the game, which challenges players to precisely locate a completely random location on Earth, as seen on Google Street View.



It had all boiled down to two players and one picture: a narrow tarmac road flanked by two sloping banks of snow, with only a hint of shrubbery poking through. It could have been anywhere. To make matters harder, the round was designated NMPZ—no movement, panning or zooming—which require

Can TikTok Revive the Dead?

Rosie Grant is one of many TikTok influencers on the hashtag #gravetok who are hoping to inspire a new generation of cemetery enthusiasts, or taphophiles, who can help conserve the country’s past.

When Rosie Grant made ice cream to share with Marian Montfort last month, her biggest challenge was getting it to her. She had flown from Shreveport, La., to Portland, Maine, where Ms. Montfort was waiting. There she sprinted to her Airbnb, purchased an ice cream maker, gathered and combined the ingre

Why These Men Are Risking It All to Grow Bigger Dicks

Miguel didn’t have any desire to try and grow his penis until he broke it. The fateful moment happened in January 2020, during a particularly vigorous session of anal sex with his then-wife. Although he experienced ongoing pain after the incident, and difficulty maintaining an erection, Miguel’s doctor wrote off his attempts to get help as a mental health issue. That was, of course, until his penis started to bend.

A visit to a urologist confirmed Miguel’s worst fears: He had developed a condit

Sensual ASMR has boomed on YouTube — but creators are facing a crackdown

She wasn’t alone. According to ASMR University, there are roughly 500,000 ASMR (an abbreviation of autonomous sensory meridian response) channels and 25 million ASMR videos on YouTube alone, and the hashtag #asmr has attracted more than 460 billion views on TikTok. Creators in the space create sound-based content designed to elicit the sensation of ASMR in viewers, often attracting millions of views in the process. The niche involves the recording of specific sounds — often things like tapping o

Why the worst recipes imaginable are blowing up on TikTok

“I was perfectly willing to eat random things for the entertainment of my friends. I would take a ketchup packet from the diner and suck it up or eat an entire block of Parmesan cheese,” remembers Betchik, now 23, who makes and sells jewelry from their basement in Ohio. “The more I did that, the more I started realizing I could do this on the internet. I thought that I would be able to entertain people.”

Betchik is one of TikTok’s premiere rage-bait chefs: influencers who make videos of gruesom

Getting Blackmailed Was Their Kink. Then It Went Too Far

On the rare occasions that Tris engages consensual blackmail, they usually assume that they’re safe. The act – which requires dominatrixes to “blackmail” their subordinates in exchange for cash, using sensitive or humiliating information provided to them by the client, or “sub” – is supposed to be fun.


Of course, it doesn’t always end that way. Tris learned that the hard way several years ago, after they sent nude pictures of themself to a domme. “Without my consent, [the domme] tweeted these

YouTube lawyers are getting famous covering the Depp–Heard trial

Criminal defense lawyer Bruce Rivers has always had a distaste for domestic violence cases.

Like most people, he looks on men who hit women with contempt. On the extremely rare occasion that he represented one of these men in court, he found them to be controlling, cheap, and incapable of taking responsibility for their actions.

So when Rivers decided to make YouTube videos about the Depp v. Heard case — a defamation dispute over allegations of domestic abuse and sexual violence between former

Meet the goonettes, women with staggering online porn habits

Marriage and motherhood kept Joanne busy over the years, but by early 2020, all of that had come to a sudden end.

In 2019, she had divorced her husband after 25 years of marriage, the majority of them sexless. By the following year, all three of her children had left the nest.

To help her quell the boredom of long evenings spent alone, Joanne found herself drawn to online pornography. She was pleasantly surprised by what she found.

“I was expecting tacky storylines, lousy acting, and fake org

Can TikTok Make You Less Afraid to Die?

Casual TikTok viewers might think of the app as just a feed of Gen Zers doing viral dances and lip-synch reenactments. But the social network has also provided a space for some unlikely influencers: hospice workers, morticians, and funeral directors. These content creators hope that their comedic takes on mortality will help people who find death hard to discuss, especially during the pandemic, in which more than 900,000 Americans have died. DeathTok, as it’s called, is a corner of the platform

Bring in the clones: Instagrammers are genetically replicating their pets

Photographer Courtney Udvar-Hazy began the Instagram account @wander_with_willow in 2017 to document the life of Willow, her striking wolf-dog hybrid.

Udvar-Hazy, a 29-year-old from California, documented Willow from the moment she got her, and followers watched Willow grow from a tiny puppy to a strapping adolescent who roamed California’s wilderness on hikes with her owner.

Then, in 2018, tragedy struck: Willow escaped from her pet sitter and was struck by a car. “When I got there, she was s

She spent her inheritance sending money to TikTok Livestreamers. What started as a game turned into addiction.

Before losing most of her inheritance on TikTok, Cindi White wasn't very interested in social media.

White, a 65-year-old former insurance investigator who lives alone in Burlington County, New Jersey, spent the year she retired traveling — dining in Dubai, sipping cocktails by the sea in Montego Bay, Jamaica, or strolling among monks in Kathmandu, Nepal.

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But in 2020, the pandemic hal

The fight over what’s real (and what’s not) on dissociative identity disorder TikTok

As a result of this reduced stigma around mental health — at least in certain online communities — the way that conditions like dissociative identity disorder appear online has started to look very different to what clinicians are used to. On DID TikTok, some creators present their alters as having unique and distinct genders and styles, like the Winter System, whose alter Mason uses an ice-blonde wig, electric blue-colored contacts, and drawn-on face tattoos to make himself feel more at home in

The Doll Mommies Are Fighting

Getting hit with severe COVID-19 should have been the most stressful thing to happen to Kiersten Haley last January. In a feverish fog, the 28-year-old military vet could think of little else besides fighting off the virus—even as she was at the center of a separate raging war. The latter was happening on TikTok, with hundreds of strangers swarming her account, denouncing her as selfish, telling her she deserved the hate flooding her comments (“You should be ashamed!!! ASHAMED!!!!”). As she phys

When Did Everyone’s Skin Get So Damn Smooth?

If an alien beamed down to earth and had relied solely on social media influencers to build its understanding of human biology, it would be forgiven for thinking we were close relatives of dolphins, and covered in nothing but smooth, poreless skin. In fact, it’d be forgiven for thinking we were made from something closer in texture to plastic, rather than flesh. Because, despite the fact we now take more pictures of ourselves than ever before, the way we represent our skin online is wildly inacc

They Hired a P.I. to Find Missing Loved Ones. He Turned Them Into YouTube Content

Ashley Easterling’s son had been missing for 40 days when she says she got a call from a stranger offering to help find him.

She dropped off her 30-year-old son, Robert “Alex” Easterling, at an acquaintance’s house in Pickens, Mississippi, on April 20, 2022, and he had not been seen or heard from since. The family had conducted three large-scale ground searches, used drones and dog teams, and done everything to try to locate Alex — but they felt their local sheriff’s department hadn’t made any

After These People Tried Erotic Hypnosis, They Couldn’t Recognize Themselves

When 31-year-old Ava was first introduced to the Bambi Sleep files in summer 2019 — under the guidance of someone we’re calling James, a self-described hypnotist whom she’d met through the website Seeking Arrangements — she thought it was going to be fun. (BuzzFeed News is using pseudonyms to refer to the people in this story to protect their identities, due to their fears about potential retaliation and the nature of the traumatic events discussed in this article. Our sources had not brought fo
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